会议专题

Research on the Customer-Oriented Strategies of Mass Customization

Mass customization is the mainstream production mode in the 21st century. This paper researches four basic strategies used by enterprises while implementing mass customization, they are: modularization design, product family design, product development and rapid design, and postponement. During the research, this paper also shows how these strategies are used in mass customization production mode, and analyses what competitive advantage they can bring for the enterprise, so as to support the application and development of the mass customization production mode.

Zhang Yuhua Zhang Jiequn

School of Management and Research Institute of Cantonese Merchants,Guangdong University of Foreign Studies,Guangzhou,P.R.China,510420

国际会议

The 7th International Conference on Innovation and Management(第七届创新与管理国际会议 ICIM 2010)

武汉

英文

1567-1571

2010-12-04(万方平台首次上网日期,不代表论文的发表时间)