Research on the Customer-Oriented Strategies of Mass Customization

摘要：

Mass customization is the mainstream production mode in the 21st century. This paper researches four basic strategies used by enterprises while implementing mass customization, they are: modularization design, product family design, product development and rapid design, and postponement. During the research, this paper also shows how these strategies are used in mass customization production mode, and analyses what competitive advantage they can bring for the enterprise, so as to support the application and development of the mass customization production mode.

作者: Zhang Yuhua Zhang Jiequn

作者单位: School of Management and Research Institute of Cantonese Merchants,Guangdong University of Foreign Studies,Guangzhou,P.R.China,510420

会议类型: 国际会议

会议名称: The 7th International Conference on Innovation and Management(第七届创新与管理国际会议 ICIM 2010)

会议地点: 武汉

会议语种:英文

页码: 1567-1571

在线出版日期: 2010-12-04（万方平台首次上网日期，不代表论文的发表时间）