Research on Management System of Perceived Risk of B2C Mobile Commerce

摘要：

This paper analyzes the risk of a large number of mobile commerce and consumer behavior literature, and constructs a B2C mobile business consumer perceived risk management system of the logical model. Logic model describes the purchase decision-making process of the main features of consumer behavior and perceived risk of the operation of the law, and carries out a detailed analysis and elaboration for consumer perceived risk management system of paths and research of mobile B2C business model. Model-based guidance at the same time, the field of innovative research ideas and future research directions are analyzed and discussed.

作者: Zhang Jinlong Liu Wei Yang Guangming

作者单位: School of Management,Huazhong University of Science and Technology,Wuhan,P.R.China,430074

会议类型: 国际会议

会议名称: The 7th International Conference on Innovation and Management(第七届创新与管理国际会议 ICIM 2010)

会议地点: 武汉

会议语种:英文

页码: 1692-1697

在线出版日期: 2010-12-04（万方平台首次上网日期，不代表论文的发表时间）