A Discussion about Industrial Structure Model of Television Channels in China

摘要：

The competition of medias is fiercer. If they want to differentiate themselves from competitors, brand strategy is a good choice. The article uses means of data analysis and logic methods. First it analyzes the TV industry environment based on the “five competitive forces reasoning. Then it analyzes the limitations of “five competitive forces model. Finally the author rebuilds a model of industrial structure of Chinese TV channels according to the unique characteristics of Chinese TV channels.

作者: Yang Ting Wan Xiao

作者单位: School of Economics and Management,Beijing Jiaotong University,Beijing,P.R.China,100044

会议类型: 国际会议

会议名称: The 7th International Conference on Innovation and Management(第七届创新与管理国际会议 ICIM 2010)

会议地点: 武汉

会议语种:英文

页码: 1738-1742

在线出版日期: 2010-12-04（万方平台首次上网日期，不代表论文的发表时间）