Study on the Innovation Countermeasures of Entry Mode to International Market

摘要：

With the development of international economic integration, the large international enterprises are participating in international competition through various approaches. This paper expands from the point of entry mode to international market, summarizes the advantages and disadvantages of the past traditional modes, proposes the countermeasures of entry mode innovation to Chinese enterprises according to present situation and new trends of the international market development, so as to offer profitable references to participate in international competition preferably.

作者: Yue Wei Yang Xiaowei

作者单位: School of Economy and Management,Wuhan Polytechnic University,Wuhan,P.R.China,430023

会议类型: 国际会议

会议名称: The 7th International Conference on Innovation and Management(第七届创新与管理国际会议 ICIM 2010)

会议地点: 武汉

会议语种:英文

页码: 2054-2057

在线出版日期: 2010-12-04（万方平台首次上网日期，不代表论文的发表时间）