Analysis of Emotional Appeal to Snacks Packaging Design
Packaging design,which upgrades the brand image value of its products in an artistic form and isfor the purpose of commodity sales,is a combination process of art and natural science. Excellent productpackaging is a link that delivers the products information and consumers purchasing desire, and it should includethe arts, material, psychological, market and many other factors. What can best resonate with consumerspurchasing behavior is their consuming psychology, that is, the consumers emotional appeal. Just as theold Chinese saying goes, Those who make great achievements always bear the people-oriented concept inmind, indicating the importance of the public aspirations. Therefore, it is critical for the packaging designerto conduct a deep research into the consumers emotional appeal before carrying out product design. In thepractice of design,the consumers psychological, physical and many other factors should be taken into fullconsideration, the external and internal features of the products should be treated in an artistic form in order toattract consumer attention.With Chinas national income increasingly rising, the snacks consuming market issurging ahead. The focus of how to get the consumers approbation among the endless array of delicioussnacks is to take the consumers emotional appeal into account, that is, by the emotional cues on the packagingdesign, it could arouse the consumers synesthesia towards the products, and meet the consumers desireand curiosity towards snacks while at the same time to complete the purchasing behavior.
Liu Liying song kuiyou
School of art and fashion Tianjin Polytechnic University Tianjin, P.R.China, 30
国际会议
The 17th IAPRI World Conference on Packaging(第17届世界包装大会)
天津
英文
18-20
2010-10-12（万方平台首次上网日期，不代表论文的发表时间）