Exploring Package Value for the Consumer- framework and segmentation
(0) In this research, package value for the consumer is explored. The paper has two objectives. Firstly,a theoretical framework for studying package value for the consumer is proposed. Secondly, the results of aFinnish consumer packaging survey conducted in 1998 (N=334) and 2009 (N=268) are reported. The researchdata were collected in Helsinki and Tampere areas by non-probability sampling, representing consumers ofvarious ages and phases of life. Five distinctive consumer segments were identified according to their valueand aesthetics, had expanded from 21 % to 33 % over the studied time period. Thus, more consumersknowledge and understanding of packaging as a source of value for the consumers. This knowledge willenable companies to deliver value through packaging for specific consumer segments by maximising the environmentalbenefits, but not at the expense of other benefits that are important for that specific segment. Theinformation will also create a competitive advantage for the packaging and food sector by reducing bothpackage waste and food loss, while meeting the increasing requirements for packaging sustainability.
Virpi Korhonen Kimmo Vehkalahti
Association of Packaging Technology and Research (PTR) Helsinki, Finland Department of Social Research, Statistics University of Helsinki, Helsinki, Finland
国际会议
The 17th IAPRI World Conference on Packaging(第17届世界包装大会)
天津
英文
601-607
2010-10-12（万方平台首次上网日期，不代表论文的发表时间）