Research on impact of 3G technology on sports event marketing

摘要：

Introduction: In recent years, 3G technology has been developing rapidly in China with features of highspeed and convenience, which can be applied on various areas such as broadcasting and information management of sports event. The article analyzed the influence of 3G technology on sports event marketing based on the domestic and overseas environment.

作者: Qiwu Liu Guang Wei Jia Shen

作者单位: School of Economic and Management, Shanghai University of Sport, Shanghai, China

会议类型: 国际会议

会议名称: The 16th Asian Games Science Congress(第16届亚洲运动会科学大会)

会议地点: 广州

会议语种:英文

页码: 32-33

在线出版日期: 2010-10-10（万方平台首次上网日期，不代表论文的发表时间）