Analysis on the evolution and motivation of professional sports media in China
Introduction: Having spanned both the modern times and the booming development in today s Information World, professional sports media in China has its history of nearly one hundred years. Taking the evolution of professional sports media in China as a research object, by reviewing the history of it, we have systematically combed out the developmental track of professional sports media in China and revealed the motivation and characteristics in its development as well as given explanations on the opportunities and obstacles to the development of professional sports media in today s China so as to provide a useful reference to the future development of professional sports media in China.
Qing Liu Zongren Ma Wen Li
Department of Sports, Shenzhen University, Shenzhen, China Golf College, Shenzhen University, Shenzhen, China
国际会议
The 16th Asian Games Science Congress(第16届亚洲运动会科学大会)
广州
英文
42-43
2010-10-10（万方平台首次上网日期，不代表论文的发表时间）