On moral capital in the development of sports industry
Introduction: The category ofmoral capital which proposed in business ethics is guidance and reference value for sports industry. Through the set ofmoral capital concept, meaning and make sense of the moral capital of the necessity involved in the development of the sports industry, analysis of the moral capital in sports production, distribution, exchange and consumption in four areas of function and role, and cultivate the moral capital of the measures proposed in order to regulate the sports market, and promote healthy and rapid development of sports industry to provide a theoretical reference.
Keyin Shen Xuerong Zhou
School of Sports Science, Nanjing Normal University, Nanjing, China
国际会议
The 16th Asian Games Science Congress(第16届亚洲运动会科学大会)
广州
英文
285
2010-10-10（万方平台首次上网日期，不代表论文的发表时间）