Classification of sports fans and marketing strategies based on motives and behavior
Introduction: With rapid development of modern competitive sports and sports industry, sports fans are playing an important role in the social economy. In many western countries whose sports industry are well developed, sports fans have become has become key part of industry chain for sports. Therefore, as the main consumers in sports games, sports fans have been paid a high degree of attention. However, there still exists some weak points when we study the relationship between the sports fans the market. First, existing conceptualizations have tended to concentrate on team performance as the primary determinant of fan behavior.
Liping Zhong
School of Physical Education, Hunan University of Technology, Hunan, China
国际会议
The 16th Asian Games Science Congress(第16届亚洲运动会科学大会)
广州
英文
289-290
2010-10-10（万方平台首次上网日期，不代表论文的发表时间）