Analysis of characteristics of modern sports communication in the media culture
Introduction: The text critically reviews the characteristics of sports communication in the media culture. The modern mass media rebuild the time and space and the media existence has become a social reality. Moreover, the sports communication is branded deeply with media culture. The advent of the era of sports mass media finally leads to the birth of a new form of sports culture, namely media sport, and re-defines the characteristics of sports communication.
Xin Lan
Staff Room of Journalism, Capital Institute of Physical Education, Beijing, China
国际会议
The 16th Asian Games Science Congress(第16届亚洲运动会科学大会)
广州
英文
390-391
2010-10-10（万方平台首次上网日期，不代表论文的发表时间）