A Study on the Major Factors Influencing Market Demand of Chinas Professional Basketball Competition
(0) the development of Chinas professional basketball has been going on for 15 years since 1995, however, Chinas professional basketball competition market is still immature, requiring further cultivation and improvement. This study shows the major factors influencing market demand of Chinas professional basketball competition include match quality, leisure time, ticket price, venue, income level and personal interest. Professional basketball clubs have to improve the competitiveness of its basketball team, improve the match quality in the league matches and attract more basketball fans to watch the match on the spot.
Gao Zhi Lei xianliang Weng Jianfeng
School of Physical Education, Wuhan Institute of Physical Education, Wuhan, Hubei 430079,China School of Physical Education, Central China Normal University, Wuhan,Hubei 430079, China Sichuan Panzhihua University, Sichuan Panzhihua, China
国际会议
深圳
英文
95-98
2010-04-17（万方平台首次上网日期，不代表论文的发表时间）