Boonstra goes green

摘要：

It is always a hell of a job to get environmental issues positioned on the company agenda. There are always other more pressing matters which take priority. Moreover, there is a general prejudice that environmental efforts will only cost money and the fear hat you will e considered o be soft’ manager if ou nvolve ourself with green’. Philips turned out to be no exception in this respect, with the only advantage being that they started their efforts early. There was some good luck as well; activities like packaging reduction, weight reduction and simplifying product architectures (llower assembly times) were started under a ‘green’ banner and were successful. This improved the credibility of the Environmental Competence entre because it irectly resulted n money for the company.

会议类型: 国际会议

会议名称: The 4th International Conference on Waste Management and Technology(第四届固体废物管理与技术国际会议)

会议地点: 北京

会议语种:英文

页码: 7

在线出版日期: 2009-11-28（万方平台首次上网日期，不代表论文的发表时间）