Delft University
After I had been working for some two years in the environmental field somebody from Delft University unexpectedly entered my office. It turned out to be Han Brezet (see Personalities, 2). From his bag he produced a big blue book called ‘Milieugerichte Produktontwikkeling’ (Environmental Product Development) and he said, “This is the book. If Philips applies the methods in this book it will do well in EcoDesign and the environment. I reacted cautiously. In business things are a bit more complicated than an enthusiastic university professor realizes. After some discussion, wherein I gave him the benefit of the doubt, I promised to study the book. It was a weird book. I had never seen anything like it. It had limited understanding of business realities, was full of environmental dogmatism, showed activist views on management and did not take into account that in business money is important. The feedback meeting was held two weeks later. The only thing I could say was: for application inside Philips this book has no value. In this company the only thing that can be done with it is to throw it away. That was what I actually did and as a result the atmosphere became pretty tense. However, I had produced a document with a lot of suggestions how to do improve the book. Moreover, I offered that if the design manual was rewritten it could be tested at Philips. Following that meeting there were many stormy discussions to come. Although sometimes emotional the atmosphere remained positive. ‘Delft’ realized that their ideas needed much more testing in practice. ‘Philips’ realized that their environmental activity was opportunistic and conceptually weak.
国际会议
The 4th International Conference on Waste Management and Technology(第四届固体废物管理与技术国际会议)
北京
英文
56
2009-11-28（万方平台首次上网日期，不代表论文的发表时间）