Business Integration

摘要：

Until 1996 the Environmental Competence Centre (ECC) of Philips Consumer Electronics followed the traditional Eco-approach. It was an activity separate from the mainstream business, operating with its own design manuals and working on separate projects. At that stage it was a fruitful approach. Being a stand-alone unit it could develop without the interference of prejudice, lack of environmental awareness or disbelief about their ability to contribute to the bottom line. All of such perceptions were still present in abundance within the organization. In 1996 this approach started to demonstrate its limits. Initial sympathy was waning, it remained quite voluntary. However, a lot of credibility had been built on the basis of the results of the initial projects.

会议类型: 国际会议

会议名称: The 4th International Conference on Waste Management and Technology(第四届固体废物管理与技术国际会议)

会议地点: 北京

会议语种:英文

页码: 92

在线出版日期: 2009-11-28（万方平台首次上网日期，不代表论文的发表时间）