Jacqueline Marian (‘Jacqueline’) Cramer: radical and realistic
Jacqueline taught me that you should have ideals and be radical in pursuing them, but also that when necessary you should go back to reality and come to practical compromises and solutions. In the early years in the Ecodesign world, such ideas did not exist. It was a dogmatic world with principles, design rules and strict paradigms, it was almost a religion or at least a set of ‘Ecobeliefs’. Jacqueline turned out to be determined but not absolute in her thinking. Soon after I met her for the first time she was hired by Philips Consumer Electronics to enhance ‘green’ operations, particularly in the product creation processes. She did it -her ‘STRETCH’ approach laid the basis for radical ‘green’ innovation in 1995-1997 (see also chapter 4.1). We discovered that the success of this approach depended on how well you manage the boundary conditions. It was the origin of ideas about business integration (see chapter 4), the Ecodesign matrix (see 4.2) and of social issues in sustainability as well.
国际会议
The 4th International Conference on Waste Management and Technology(第四届固体废物管理与技术国际会议)
北京
英文
99
2009-11-28（万方平台首次上网日期，不代表论文的发表时间）