Five ways to be ‘green’ and profitable
In this paper five ways to make money while being ‘green’ are described. These include a form of EcoDesign (Design for environment) in which company, customer and societal benefits are taken into account, a new way of dealing with suppliers, ‘green’ marketing and sales focusing on add-on benefits, increasing product quality through ‘green’ and paradigm shifts in creative thinking both for improved and alternative products. These concepts can be applied separately but when combined there are substantial ramifications of the results.
Ab Stevels
国际会议
The 4th International Conference on Waste Management and Technology(第四届固体废物管理与技术国际会议)
北京
英文
139-149
2009-11-28(万方平台首次上网日期,不代表论文的发表时间)