Green marketing of Consumer Electronics Ⅱ

摘要：

In the last years women are taking a more and more active role in buying decisions on consumer electronics. Since they attach on average more value to environmental attributes than men this is an opportunity to promote ‘green’ products. Environmental benefits have to be presented in conjunction with other benefits. It has been identified that well designed, durable and easy to use products are important for woman in this respect. Other aspects as features and amount of power clearly count less. Sales staff in shops turn out to have an important influence on buying decisions; in approx. 50% of the cases their advice counts strongly. In their communication environmental issues play a subordinate role so far -which leaves room for improvement. Energy consumption in the use phase is ranked both by customers and sales staff as the most important issue to be addressed. This has implications for EcoDesign (Design for Environment) which up to now has put strong emphasis on materials application and recyclability.

作者: Ab Stevels Richard Agema Eelco Hoedemaker

会议类型: 国际会议

会议名称: The 4th International Conference on Waste Management and Technology(第四届固体废物管理与技术国际会议)

会议地点: 北京

会议语种:英文

页码: 280-286

在线出版日期: 2009-11-28（万方平台首次上网日期，不代表论文的发表时间）