Visualising the Environmental Appearance of Audio Products
Can environmental friendliness be communicated by the design style and appearance of products? (such as form, colour, style or material)? Consumers are interested in buying environmental products and design styles might be used as communicative tools. However, current ‘green’ products show something else. Environmental aspects are chiefly promoted by marketing programs based on technical items like the use of materials, hazardous substances, energy consumption, etc. By a qualitative and exploratory research the environmental design styles according to consumers’ opinions were analysed with larger audio products as case study. Visible distinctive differences can be identified between the most and the least environmental rated products. A ‘Green flagship’, which claims to be environmentally orientated, wasn’t recognised as such by consumers. And women and men perceive environmental friendliness in another way. From this research can be concluded that more attention is needed to visualise the good technical environmental performance of products.
Margot Stilma Ab Stevels Henri Christiaans Prabhu Kandachar
国际会议
The 4th International Conference on Waste Management and Technology(第四届固体废物管理与技术国际会议)
北京
英文
288-295
2009-11-28（万方平台首次上网日期，不代表论文的发表时间）