Domestic audiences foreign football league progam acceptance and neoliberalism
Introduction Globalization is related to most sports. For instance, well-known domestic sports players are transferred to a foreign league and the foreign sports programs imported into the domestic market with little knowledge of the influence of these actions on the people involved. Many questions arise regarding this process, especially the impact from the media. Knowledge of the audience acceptance of the media information will provide insight into the influence of global media sports.
Ham Eun Ju
Yonsei University, Korea
国际会议
广州
英文
325-326
2008-08-01（万方平台首次上网日期，不代表论文的发表时间）