A Research on the Market of Chinese Brands of Sportswear Accessories and their Designs
In sportswear accessories market in China, the competition is in keen environment. The famous brands having stationed in foreign countries, occupy a large market share, and are in domination. Although some Chinese sportswear accessories brands promote faster and have made significant improvement in this business conditions. But on the whole, China sportswear accessories enterprises are still vulnerable. This article, basis on the survey by four groups of market research and analysis, is to identify problems and solutions and studies on the sportswear accessories market. From the market needs, brand design differences can find out the key points for the entire sportswear accessories market. For the problems such as product design series is in a low level, the article studies on the expansion ways of China brand sportswear accessories in their variety, enhancing the product series design, creating personalized brands.
sportswear accessories’ brand design
Lizhen Yang
College of Applies Science and Technology Beijing Union University Beijing, China
国际会议
浙江义乌
英文
62-66
2010-11-17（万方平台首次上网日期，不代表论文的发表时间）