The Creation and Interpretation of Visual Image in Product Animation
With the approach of eyeball economy era, product animation is playing an increasingly role of cultural mediation in brand communication. Therefore, visual image becomes the guide of visual form, the communicator of brand information, the interpreter of aesthetic emotion in product animation gradually.This thesis starts with three aspects which are the nature of image, the cognitive basis of image and image build to analyze focus on image build method which base on culture innovative thinking. Expatiate on the introduction of dynamic visual arts, cognitive theory, and traditional aesthetic cultural into technical aspects of animation. Takes diversification and multi-dimension as value orientation, takes the fine cultural tradition as aesthetic orientation to improve cultural of product animation to a new level, and creates more animation product with vivid image.
Visual image Product animation Cultural innovation Brand culture
Miao Zhou Feng Wang
School of Mechanical Engineering & Automation Northeastern University Shenyang, China
国际会议
浙江义乌
英文
100-103
2010-11-17（万方平台首次上网日期，不代表论文的发表时间）