The Strategic Research of Traditional Handicraft Products’ Modern Development bases on Consumer Psychology
Basing on traditional handicraft products’ development status, this thesis analyzes handicrafts’ negative factors such as large design flexibility, complicated production process, weakness in development and detachment from the modern manufacturing system and so on. The thesis takes “Longquan sword as an example to study the modern development strategy which bases on consumer psychology and combines with industrial design. Besides, it also discusses the development mode and combination of industrial design and traditional handicraft industry.
handicraft product consumer need Longquan sword modern development
Zhu Yihao Zhu Yuning
College of Arts Zhejiang University of Technology Hangzhou, China
国际会议
浙江义乌
英文
282-284
2010-11-17（万方平台首次上网日期，不代表论文的发表时间）