The differentiation way of integrated ceiling products
Integrated ceiling industry faces product duplicating and homogenization competition. JINDING brand must make its differentiation way if it intends to gain considerable development and success. It points out that JINDING brand can make its product way on classical or archaized style and introduces a new enterprise idea of “Pioneer of Archaized Ceiling. By the way of searching segment market and serving high and medium home decorating, it matchs classical style product image with luxury and comfortable decorating style. In this way, point to area, promote enterprise brand ungrading. They should make use of external excellent design resources and integrate internal design power, go in for product development, use market methods like releasing through large expo in Beijing, Shanghai and Guangzhou and make more ceiling distributors know the advantages and potentials of JINDING company.
Integrated ceiling differentiation Classical Chinese archaistic style European style
Chen Lingjiang Xu Xiaojuan
School of Light Industry Zhejiang university of science and technology Hangzhou, China
国际会议
浙江义乌
英文
505-508
2010-11-17（万方平台首次上网日期，不代表论文的发表时间）