The analysis and Application of Associative Element-combining Configuration of Dongba Characters

摘要：

In the light of the internal configuration pattern of Dongba Characters, this paper proposed the concept of “graph element. Based on the concept of “graph element, the author explained associative element-combining configuration of Dongba Characters, and analyzed the use of graph and meaning and the 3 major features, which are position, color and size ratio, in both homo-graph element and hetero-graph element configuration of associative element-combining characters. The use of Dongba Character as basic element in design and application of these configuration patterns, ideas and expressions into brand image advertising design can enrich both the information content and the visual connotation it expresses.

关键词： Dongba Characters graph element associative element-combining configuration brand image advertising design

作者: Wenjuan Song Kunqian Wang Renping Xu Lu Han

作者单位: Kunming University of Science and Technology, Kunming, P.R.China

会议类型: 国际会议

会议名称: 2010 IEEE 11th International Conference on Computer-Aided Industrial Design & Conceptual Design(2010年第11届国际计算机辅助工业设计与概念设计学术会议)

会议地点: 浙江义乌

会议语种:英文

页码: 753-756

在线出版日期: 2010-11-17（万方平台首次上网日期，不代表论文的发表时间）