On the Visual Image Similarities and Differences between Chinese and Foreign Vehicle Logos

摘要：

Based on a sample survey and comparative analysis on visual image of Chinese and foreign vehicle logos, the paper discusses their similarities and differences in the composition of name, graphic feature, overall geometric forms and application of colors. It provides corresponding reference data for the visual image design of automobile logos.

关键词： vehicle logo visual image similarity and difference

作者: Hanning Zhang Jifeng Xu Yunzhu Chen

作者单位: School of Design, Jiangnan University Wuxi 214122, China School of Art, Southeast University Nanjing 210096, China Comell University Ithacal4850, USA

会议类型: 国际会议

会议名称: 2010 IEEE 11th International Conference on Computer-Aided Industrial Design & Conceptual Design(2010年第11届国际计算机辅助工业设计与概念设计学术会议)

会议地点: 浙江义乌

会议语种:英文

页码: 853-857

在线出版日期: 2010-11-17（万方平台首次上网日期，不代表论文的发表时间）