A Study of the Localized Chinese Animation Development Strategies The thinking from the animation brand of Pleasant Goat

摘要：

Pleasant Goat and Big Big Wolf① becomes the most influential animation brand in China over last 20 years.However,the success cannot conceal the obstacle and the issues among the Chinese animation development.The author will ananlize the obstacle and the issues, and bring forward the strategies which are suitable for the Chinese localized animation development.

关键词： Chinese Animation Localized Strategies Animation Brands

作者: Tang Xiaoying

作者单位: Art and Design School Guangdong University of Technology Guangzhou, China

会议类型: 国际会议

会议名称: 2010 IEEE 11th International Conference on Computer-Aided Industrial Design & Conceptual Design(2010年第11届国际计算机辅助工业设计与概念设计学术会议)

会议地点: 浙江义乌

会议语种:英文

页码: 892-896

在线出版日期: 2010-11-17（万方平台首次上网日期，不代表论文的发表时间）