Innovation Packaging Design of Anji Dried Bamboo Shoots
Innovation design is the core strategy in the business competition, and the main purpose of which is to incentive the special preferences of consumers. Thus, consumers can be successfully stimulated to purchase. The major objective of this paper is to investigate the method to enhance the competitiveness of manufacturing enterprises by differentiation strategy, which including design concept, molding-making design, decoration design, and so on. The authors deeply discuss and researches on packaging decoration design of Anji dried bamboo shoots and design three series of products: gifts, leisure foods and cuisine series. The innovative design is conducted in accordance with the theory of differentiation, which is integrated well into the packaging design of Anji dried bamboo shoots.
innovation packaging design dried bamboo shoots differentiation strategy
Zhiguo Zhang Riheng Song Xiaolin Xu
School of Light Industry Zhejiang University of Science and Technology Hangzhou, Zhejiang Province 310023, China
国际会议
浙江义乌
英文
922-925
2010-11-17（万方平台首次上网日期，不代表论文的发表时间）