The Probe of The Possibility of Establishing Native Toy Brands
In China, 30％ of the total population is the children. According to the statistics of the citizenry, 40％ of the expenditure of the Chinese family is for the children, and the cost of toys is big part of it. Now in Chinese markets, there is almost no famous Chinese brand of toys, but the copies of western designs or western brands. The thesis is to discuss the possibility of founding Chinese famous brands of toys based on the characters of business culture of brands, the psychic factors of children, the sources of native culture and the effect of foreign products of toys.
Chinese brands of toys The sources of native culture Business culture
Xu Li Feng He
Art and Design school Guilin University of Electronic and echnology GUET Guilin, China
国际会议
浙江义乌
英文
926-928
2010-11-17（万方平台首次上网日期，不代表论文的发表时间）