CI Strategy of Chinese Enterprises with the Core of Establishing Identity
With the arrival of the information era and increasingly fierce international competition, many business management personnel and CI planners have to face a problem to introduce CI which is adapted to Chinese enterprises. This article focuses on the analysis of relevant issues challenged Chinese enterprises and the current situation of their CI strategies and elaborates the importance of identity to CI designs of Chinese enterprises from the fundamental functions of CI. It also introduces the strategies and methods adopted in establishing identity in CI designs from the aspects of visualization of core concept and visual unity and difference.
Chinese enterprises CI Identity
Zhehao Wang Jihong Zhu Yi Liu
College of Arts Zhejiang University of Technology Hangzhou, China
国际会议
浙江义乌
英文
1101-1104
2010-11-17（万方平台首次上网日期，不代表论文的发表时间）