The study on the improvement method of culture product design to value of national brand at the National Museum of Korea
The value of national brand is important in these days. Korea realizes the importance of national brand value, and tries to improve it as well. However, it is only in industry and Korea is overlooking the important of national power. This paper is suggested the reformation of cultural products design. The National Museum of Korea is a representative of Korea and the subject of this paper is limited the place. And it understands the fact about selling cultural good’s kinds and characteristic and suggests solutions. The National Museum of Korea is a place represents Korea but the goods selling in the store are out of style. Culture consists of activities such as the arts and philosophy, which are considered to be important for the development of civilization and of people’s mind, and cultural products are goods expressed them. So it is necessary to new approach ways that they contain new and developed designs, advantage of Korea, and the storied with pride Korea’s long and beautiful history. That is what Korea has positive image for foreign countries through masterpieces of Korea.
cultural products national brand enhance value cultural products and national brand relationship
Lee yul-hwa
Konkuk University Seoul, Korea
国际会议
浙江义乌
英文
1168-1173
2010-11-17（万方平台首次上网日期，不代表论文的发表时间）