A Study on the brand strategy and awareness issues of Haechi, the symbol of Seoul

摘要：

It is hard to market a character successfully without a manufactured identification of its design and content as well as a plan for future commercialization and circulation. The object of this study is to review the fundamental reasons for the low awareness of Haechi, the representative symbol of Seoul and to evaluate possible solutions to develop it as a character that people will love and support.

关键词： component character identity haechi xiezhi Seoul City advertising public realtions

作者: YOON Dayyoung

作者单位: Dept. of Industrial Design Konkuk University Seoul, South Korea

会议类型: 国际会议

会议名称: 2010 IEEE 11th International Conference on Computer-Aided Industrial Design & Conceptual Design(2010年第11届国际计算机辅助工业设计与概念设计学术会议)

会议地点: 浙江义乌

会议语种:英文

页码: 1183-1187

在线出版日期: 2010-11-17（万方平台首次上网日期，不代表论文的发表时间）