Research on C2C E-Commerce Website Usability Evaluation System

摘要：

With the development of network technology and the acceleration of economic globalization, e-commerce has achieved vigorous development. In this paper, C2C ecommerce business website has been selected for the research on usability evaluation system. The “C2C e-commerce website usability evaluation system scale is obtained based on an empirical study. It is concluded that content, technology, architecture, emotion, promotion, shopping operation and customization service are the seven leading indicators for evaluating and improving China’s C2C e-commerce website usability.

关键词： C2C e-commerce website usability usability evaluation

作者: Liqing Huang Mingzhu Li

作者单位: Department of Industrial Design Jiangsu University Zhenjiang 212013, China

会议类型: 国际会议

会议名称: 2010 IEEE 11th International Conference on Computer-Aided Industrial Design & Conceptual Design(2010年第11届国际计算机辅助工业设计与概念设计学术会议)

会议地点: 浙江义乌

会议语种:英文

页码: 1371-1374

在线出版日期: 2010-11-17（万方平台首次上网日期，不代表论文的发表时间）