会议专题

Research on Countermeasures of Chinese Tourist Commodities Development

In China, various problems such as weak quality consciousness, lack of local feature and culture connotation, lack of creativity and low taste, a few levels and serious disjunction among each part of Tourism Industry, exist in the course of developing tourist commodities. As a result, to satisfy the need of the consume market, develop the cultural tourism resources and enrich the cultural potentials of the tourism products are the key projects which should be solved at present. It is also an important task to accelerate the development of tourism. So, this paper suggests that the development of tourist commodities should be premised on the governments guidance, directed by sustainable development ideas, supported by resources, having connotation of culture, based on features, directed by marketing and with the focal point of brandbuilding. Cooperative progress and benign circulation of such four links as design, production, sales and management should be aimed at. Ten concrete countermeasures are proposed.

tourist commodities development problems countermeasures consume market characteristics

Zhang Hong

School of Mechanical Engineering, Yangtze University, Jingzhou Hubei, China

国际会议

2010 IEEE 11th International Conference on Computer-Aided Industrial Design & Conceptual Design(2010年第11届国际计算机辅助工业设计与概念设计学术会议)

浙江义乌

英文

1410-1412

2010-11-17(万方平台首次上网日期,不代表论文的发表时间)