Research on Countermeasures of Chinese Tourist Commodities Development
In China, various problems such as weak quality consciousness, lack of local feature and culture connotation, lack of creativity and low taste, a few levels and serious disjunction among each part of Tourism Industry, exist in the course of developing tourist commodities. As a result, to satisfy the need of the consume market, develop the cultural tourism resources and enrich the cultural potentials of the tourism products are the key projects which should be solved at present. It is also an important task to accelerate the development of tourism. So, this paper suggests that the development of tourist commodities should be premised on the governments guidance, directed by sustainable development ideas, supported by resources, having connotation of culture, based on features, directed by marketing and with the focal point of brandbuilding. Cooperative progress and benign circulation of such four links as design, production, sales and management should be aimed at. Ten concrete countermeasures are proposed.
tourist commodities development problems countermeasures consume market characteristics
Zhang Hong
School of Mechanical Engineering, Yangtze University, Jingzhou Hubei, China
国际会议
浙江义乌
英文
1410-1412
2010-11-17（万方平台首次上网日期，不代表论文的发表时间）