Demonstration research on college students’ preference on product form style

摘要：

Based on theory of coherence of self-concept of self-concept, this paper discusses the psychology evaluation of college students’ self-concept. By evaluating their self-concept, college students’ preference on product form styling can be conferred. This approach of this research should be helpful to enterprise when making Product Positioning.

关键词： college student self-concept form styling psychological evaluation

作者: Jialiang Lin Nan Wang

作者单位: Design and Art Institute, College of Science and Technology Ningbo University Ningbo, China

会议类型: 国际会议

会议名称: 2010 IEEE 11th International Conference on Computer-Aided Industrial Design & Conceptual Design(2010年第11届国际计算机辅助工业设计与概念设计学术会议)

会议地点: 浙江义乌

会议语种:英文

页码: 1451-1453

在线出版日期: 2010-11-17（万方平台首次上网日期，不代表论文的发表时间）