Adoption of E-Commerce Online Shopping in Malaysia

摘要：

The continuous growth and development of e commerce around the world is disproportionate to Asian consumers adoption of online shopping. The average adoption rate in Asian countries is low compared to that in western countries. The purpose of this paper is to provide an understanding of the current situation regarding online shopping behavior in Asian countries, especially Malaysia. The factors that are believed to influence consumers adoption of e commerce fall into three main categories: consumer attitudes towards online transaction processing systems, the security and privacy of consumer personal information within merchant systems, and trust in reliability of online vendors. This study provides a foundational understanding of how security and privacy issue in online transactions, and trust in reliability of online vendors affect consumers confidence in participating in e-commerce. Therefore, those organizations that are involved in e-commerce are expected to take note of the findings, especially in Malaysia context.

关键词： e-commerce online shopping adoption online security

作者: Lee Heng Wei Mohd Azam Osman Nasriah Zakaria Tan Bo

作者单位: School of Computer Sciences University Sains Malaysia Penang, Malaysia School of Computer Sciences University Sains Malaysia Penang, Malaysia Center for Marine and Coastal

会议类型: 国际会议

会议名称: 2010 IEEE International Conference on e-Business Engineering(2010年电子商务工程国际研讨会 ICEBE 2010)

会议地点: 上海

会议语种:英文

页码: 140-143

在线出版日期: 2010-11-10（万方平台首次上网日期，不代表论文的发表时间）