Cloud computing business model based on value net theory

摘要：

Since cloud computing is a fast-developing business area, many companies seek a more adaptable business model responding to the changing market environment. We propose a value net based cloud computing model after the in-depth study on service delivery and value creation process in cloud computing as well as the current research findings of the value net theory and business model. Furthermore, the applications of three concrete business models are discussed, after that, we claimed that not only value creation, exchange and distribution but also the multilateral wins among the participators who are encouraged to have their value position client-oriented can be achieved if the organizers establish an integrated platform by combing the resources in the cloud computing value net. Finally, four constructive suggestions for the enterprises who want to implement value net value based cloud computing business model are raised in this paper.

关键词： cloud computing business model value net

作者: Zhiyuan Fang Junbin Chen Mingzhi Yi Zhidong Wu Hengjuan Qian

作者单位: School of business, Sun Yat-Sen University Guangzhou, China

会议类型: 国际会议

会议名称: 2010 IEEE International Conference on e-Business Engineering(2010年电子商务工程国际研讨会 ICEBE 2010)

会议地点: 上海

会议语种:英文

页码: 462-469

在线出版日期: 2010-11-10（万方平台首次上网日期，不代表论文的发表时间）