Moral System and Evaluation Model of Network Marketing

摘要：

Based on the surveys for moral status of Chinas network marketing, to analy analyze ze the moral failure and the causes of network marketing to try to build moral system and evaluation model of network marketing in the harmonious society. And on this basis, establish normative measures for network marketing moral.

关键词： network marketing marketing moral system system evaluation mode model

作者: Tangping Yangyingmei Wangjianhui

作者单位: Department of ManagementBeijing Youth Politics College Beijing China

会议类型: 国际会议

会议名称: 2010 IEEE International Conference on e-Business Engineering(2010年电子商务工程国际研讨会 ICEBE 2010)

会议地点: 上海

会议语种:英文

页码: 505-508

在线出版日期: 2010-11-10（万方平台首次上网日期，不代表论文的发表时间）