Application of web data mining based on the neural network algorithms in E-commerce

摘要：

By tracing the evolution of the data mining based on the neural network algorithms in the e-commerce and identifying strategies being used nowadays, we will demonstrate how e-commerce enterprise can benefit by adopting strategies that harness the potential of data mining to improve the ability of prediction in their business activities.

关键词： Web Data Mining E-commerce Neural Network Algorithms

作者: Kun Lin

作者单位: Guizhou Normal University Guiyang, China

会议类型: 国际会议

会议名称: 2010 IEEE International Conference on e-Business Engineering(2010年电子商务工程国际研讨会 ICEBE 2010)

会议地点: 上海

会议语种:英文

页码: 509-512

在线出版日期: 2010-11-10（万方平台首次上网日期，不代表论文的发表时间）