Privacy-Preserving Outsourced Profiling
Personalized services attract high-value customers. Knowing the preferences and habits of an individual customer, it is possible to offer to that customer well customized and adapted services, matching his needs and desires. This is advantageous for the entity offering the service (e.g., a retailer) as well, as it helps in creating additional sales or improve customer retention. The main unsolved problem today is that the profile of each individual customer would be necessary in order to create such services, posing severe risks regarding privacy and data protection. This paper proposes efficient encryption schemes that allow profiling to be outsourced while preserving privacy. The schemes ensure that the customer is always in control of his profile data, at the same time making shopping data across multiple retailers available to third party service providers to be able to provide targeted services.
Debmalya Biswas Stephan Haller Florian Kerschbaum
SAP Research CEC Karlsruhe, Vincenz-Priessnitz-Strasse 1, 76131 Karlsruhe, Germany SAP Research CEC Zurich, Kreuzplatz 20, 8008 Zurich, Switzerland
国际会议
上海
英文
136-143
2010-11-10（万方平台首次上网日期，不代表论文的发表时间）