Effects of Evaluation Information Disclosure in E-Commerce Systems
This paper focuses on an incentive model to enhance information disclosure from sellers in eshopping site. In existing e-commerce website, user rating is shown as simple form such as only total rating or combination of some attributes rating. We propose a new rating mechanism in which seller declares attributes. The e-commerce system provides extra point with information disclosure degree for seller. On the other hands, in marketplace, there are a lot of types of buyers. Our simulation shows how sellers make their appropriate strategies with distribution of buyer’s type in marketplace.
Koki Murakata Tokuro Matsuo
Yamagata University, 4-3-16, Jonan, Yonezawa, Yamagata, 992-0051, Japan
国际会议
上海
英文
156-161
2010-11-10（万方平台首次上网日期，不代表论文的发表时间）