Vip Customer Segmentation Based on Data Mining in Mobile-communications Industry
The data mining is widely used in various industries with its powerful data processing and information mining capabilities. The CRM system has been used popularly, especially in the communications industry. The important component of the CRM system is how to segment customers, which is one of the bases to do the other decisions. An efficient and simple method of the mobile VIP customer segmentation makes the most use of the Customer Value and Customer Behavior model. It extracts the related data from a sample survey data to be the basis of the analytical process, then implements the operation of the mobile VIP customer segmentation and rule discovery, which has some practical values.
data mining:VIP:customer segmentation customer value:customer behavior
ZHANG Yihua
Department of Information management Business Administration college,Jimei University Xiamen,Fujian,P.R.China,361021
国际会议
The 5th International Conference on Computer Science & Education(第五届国际计算机新技术与教育学术研讨会 ICCSE10)
合肥
英文
1722-1725
2010-08-24（万方平台首次上网日期，不代表论文的发表时间）