Return in B2C E – commerce Enterprises

摘要：

With the rapid development of the Internet technology,the enrichment of business model,B2C e-commerce has become an important business mode. Under the conditions of unusually fierce market competition in the field of B2C e-commerce and the price factors in modern market under the condition of high transparency,return services,which might make enterprises bear certain expenses,have become an important part of enterprise competitivenes,. This article will analyze the market behavior of enterprise from the angle of return services cost,and establish the return decision model of B2C enterprises on this basis,and then make the main parameter sensitivity analysis of the model with the application of the software Matlab.

关键词： B2C e-commerce return decision model return price sensitivity analysis

作者: Haoxiong Yang Bin Xu Yongsheng Zhou Jingyun Zhang Dong Biao

作者单位: Business School,Beijing Technology and Business University,Beijing,China,100048 Law School,Beijing Technology and Business University,Beijing,China,100048

会议类型: 国际会议

会议名称: The Third International Conference on Business Intelligence and Financial Engineering(第三届商务智能与金融工程国际会议 BIFE 2010)

会议地点: 香港

会议语种:英文

页码: 95-98

在线出版日期: 2010-08-17（万方平台首次上网日期，不代表论文的发表时间）