Optimal Dynamic Pricing for Subscription-based Information Goods under Certain Environment

摘要：

Considering information goods’ short life cycle and negligible marginal cost, it is an intractable task to formulate an appropriate pricing strategy for them. The company who launches the information product needs to dynamically price it in each period to achieve the maximum revenue. In this paper, we explore the optimal dynamic pricing strategy for subscription-based information goods with deterministic period demand. The effect of demand structure and the renewal rate on the global revenue are examined. Managerial insights are also presented with numerical illustrations.

作者: Ziping Wang Dong-Qing Yao Samar Mukhopadhyay

作者单位: School of Business, University of Bridgeport,Bridgeport, CT 06604 USA Department of E-Business and Technology Management,College of Business and Economics, Towson Univers SKK Graduate School of Business,Sungkyunkwan University, Seoul 110745, Korea

会议类型: 国际会议

会议名称: 2010 IEEE International Conference on Service Operations and Logistics,and Informations(2010 IEEE 服务、运筹、物流与信息化国际研讨会)

会议地点: 青岛

会议语种:英文

页码: 29-34

在线出版日期: 2010-07-15（万方平台首次上网日期，不代表论文的发表时间）