Optimal Dynamic Pricing for Subscription-based Information Goods under Certain Environment
Considering information goods’ short life cycle and negligible marginal cost, it is an intractable task to formulate an appropriate pricing strategy for them. The company who launches the information product needs to dynamically price it in each period to achieve the maximum revenue. In this paper, we explore the optimal dynamic pricing strategy for subscription-based information goods with deterministic period demand. The effect of demand structure and the renewal rate on the global revenue are examined. Managerial insights are also presented with numerical illustrations.
Ziping Wang Dong-Qing Yao Samar Mukhopadhyay
School of Business, University of Bridgeport,Bridgeport, CT 06604 USA Department of E-Business and Technology Management,College of Business and Economics, Towson Univers SKK Graduate School of Business,Sungkyunkwan University, Seoul 110745, Korea
国际会议
青岛
英文
29-34
2010-07-15(万方平台首次上网日期,不代表论文的发表时间)