会议专题

Optimal Dynamic Pricing for Subscription-based Information Goods under Certain Environment

Considering information goods’ short life cycle and negligible marginal cost, it is an intractable task to formulate an appropriate pricing strategy for them. The company who launches the information product needs to dynamically price it in each period to achieve the maximum revenue. In this paper, we explore the optimal dynamic pricing strategy for subscription-based information goods with deterministic period demand. The effect of demand structure and the renewal rate on the global revenue are examined. Managerial insights are also presented with numerical illustrations.

Ziping Wang Dong-Qing Yao Samar Mukhopadhyay

School of Business, University of Bridgeport,Bridgeport, CT 06604 USA Department of E-Business and Technology Management,College of Business and Economics, Towson Univers SKK Graduate School of Business,Sungkyunkwan University, Seoul 110745, Korea

国际会议

2010 IEEE International Conference on Service Operations and Logistics,and Informations(2010 IEEE 服务、运筹、物流与信息化国际研讨会)

青岛

英文

29-34

2010-07-15(万方平台首次上网日期,不代表论文的发表时间)