Hybrid Channels Coordination with Product Differentiation in E-commerce

摘要：

In e-commerce environment, the conflicts between manufacturers and traditional distributors in hybrid channels are very obvious. The strategy of product differentiation in channel coordination was analyzed. It shows that there are some different influences on different channel members in various degrees of the product differentiation. Then some solutions which have some help for achieving hybrid channel coordination are proposed.

关键词： Product Differentiation Coordination Hybrid Channels

作者: Jiapeng Liu Lei Wang

作者单位: International Business College, Qingdao University, Qingdao 266071, China

会议类型: 国际会议

会议名称: 2010 IEEE International Conference on Service Operations and Logistics,and Informations(2010 IEEE 服务、运筹、物流与信息化国际研讨会)

会议地点: 青岛

会议语种:英文

页码: 436-439

在线出版日期: 2010-07-15（万方平台首次上网日期，不代表论文的发表时间）