E-commerce: Who is the international consumer of luxury goods? A cross study of e-consumer customization (an empirical approach)
The luxury e-business is just in the launching phase and we do not know the consumer profile of the luxury econsumer. So who is it and what are the factors to respect for customization in this sector? Our results are based on 163 questionnaires from international luxury e-consumers. They show clearly, that female luxury e-consumers are not buying more than male luxury e-consumer. We have obtained the same results for young e-consumers and the Web 2.0 users. So, international e-commerce offer can be directly adapted to specific needs and expectations from the luxury e-consumer’s side.
A. Broillet M. Dubosson S. Varone
University of Applied Sciences Western Switzerland, Europe, CO 1227 Geneva, Switzerland
国际会议
青岛
英文
467-471
2010-07-15（万方平台首次上网日期，不代表论文的发表时间）