Pitfalls and Strategy in New Product Development Process

摘要：

The most important strategic decision that any business firm makes involves the development of new products and services to meet customer demand in both domestic and intemational marketplaces．In fact， strategies about what new products to offer to customers and how to position them in the marketrIlace often determine the ultimate growth,profitability,and success of the firm．However,high failure rates of new product development projects not only impede progress of business firms，but also squander scarce resources in terms of money,human power and time．This paper analyzes the causes of new product development failures based on the study results of statistical data from surveys conducted by Chinese university scholars． In order to reduce possible risks during new product development process，a well-defined strategy,known as “cautious at the first half,fast at the second,is conceived and analyzed in this paper.

关键词： product development pitfalls risk reduction strategY

作者: WU Qizhi GAO He FANG Aihua

作者单位: School of Business and Tourism,Yunnan University,Kunming，Yunnan，P.R.Chma，650091 School of Economics and Management,Wuhan University,Wuhan，Hubei，P．R．China，430072

会议类型: 国际会议

会议名称: The First International Conference on Complexity Science Management(2010 计算机与软件建模国际会议 ICCSM2010)

会议地点: 武汉

会议语种:英文

页码: 152-156

在线出版日期: 2010-10-22（万方平台首次上网日期，不代表论文的发表时间）