Research on User Experience Design of B2C E-commerce Based on Personalized Needs

摘要：

In the modernized information service environment, the users needs of information grow diversified and personalized. However, there is great difference among different users. Compared with the standardized products and services, the personalized services and products are more helpful to the increase of products added value and meet the users needs better. In this paper, based on Maslows Hierarchy of Needs, the fundamental source for personalized needs is discussed. Moreover, it also proposes the design strategy for the B2C E-commerce user experience based on personalized needs.

关键词： Maslows Hierarchy of Needs personalized needs B2C E-commerce user experience

作者: Yonghai YU Xiaocheng WU

作者单位: College of Arts ZheJiang University of Technology Hangzhou,China

会议类型: 国际会议

会议名称: 2010 Second International Conference on Intelligent Human-Machine Systems and Cybernetics(第二届智能人机系统与控制论国际学术会议 IHMSC 2010)

会议地点: 南京

会议语种:英文

页码: 439-442

在线出版日期: 2010-08-26（万方平台首次上网日期，不代表论文的发表时间）