A Study on WBS Internet Marketing Model

摘要：

Because the internet and e-commerce rapid progress,the internet marketing method is continual innovation. The internet marketing has seen considerable expansion in thinking,channel management,marketing method within the past few years. WBS internet marketing model is an integrated marketing method,which includes website building, business channel management and SEM. This marketing model is a perfect way for those companies,which would like to sell their productions on internet but no internal e-commerce team,especially for SMEs. In the case study,using WBS internet marketing model, Wuhan Maoren Dress Co.,Ltd got very good sales revenue.

关键词： E-Commerce WBS Website Business Internet Marketing SME

作者: Sheng Cao Erqin Mo Miao Luo

作者单位: Management School,Donghu College,Wuhan University,Wuhan,430212,China

会议类型: 国际会议

会议名称: The Tenth Wuhan International Conference on E-Business(第十届武汉电子商务国际会议)

会议地点: 成都

会议语种:英文

页码: 23-26

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）