Research On Logistics Alliance Based On The Theory Of Uncertainty

摘要：

Logistics alliance is a middle logistics organization formed by several logistics enterprises to contract as a ligament,uncertain factors have severely affected the stability and efficiency of logistics alliance,such as bounded rationality of organization,opportunism,low level of logistics collaborative informationization,asymmetrical information between members of the alliance,the external environment and so on. Based on the theory of uncertainty,this paper systematically analyzes the uncertain factors in logistics alliance,and then proposes several suggestions to reduce uncertainty, such as taking action in punishment,constructing reasonable mechanism of interest distribution, building efficient mechanism of information communication and so on. Accordingly,we could establish efficient logistics alliance.

关键词： Logistics alliance Uncertainty Bounded rationality Opportunism Asymmetrical information

作者: Gongbu Gao Li Ma Cheng Wan

作者单位: College of Business,Yang Zhou University,Yangzhou,225009,China

会议类型: 国际会议

会议名称: The Tenth Wuhan International Conference on E-Business(第十届武汉电子商务国际会议)

会议地点: 成都

会议语种:英文

页码: 71-78

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）